How To Promote Your YouTube Channel Without Using Social Media

You spend so much time making YouTube videos, but when you start learning about how to promote your YouTube channel, you’re inundated with horrible advice about using social media. Because your channel promotion options are pretty limited. You can cross your fingers and hope for the best. You can try to optimize directly via YouTube. You can share them on social media. Incessantly. Until people stop following you.

This back and forth is totally normal. If video creation is part of your marketing strategy, you want people to watch them, right?
This is why most business owners turn to social media, sharing their content incessantly in the hopes it will catch on and go viral.
This is a mistake.

Why? Because major websites throw lots and lots of money at social media for the exact same reason. But they have the budget to be successful at it. Meaning your tiny-in-comparison budget will usually just go down the drain.

The good news is, there are tons of promotional strategies that don’t rely on social media.

1. Share your YouTube videos via email

Good ole email. When managed effectively, email is the most powerful marketing tool at your fingertips. And it’s a fraction of the cost of social media advertising.

2. Promote videos using pop-ups

Want to promote videos on your website? Consider pop-ups. Most pop-ups ask for contact information. But they don’t have to. Pop-ups are a great way to promote YouTube videos and encourage social media sharing.

3. Promote your YouTube channel on your blog

You’re probably using a blog to attract search engine traffic, so why not use it to promote YouTube videos too?
It’s easy to embed videos into most blogging platforms. Just create a dedicated post for the video and write a blurb to accompany it. You can even create a dedicated video section on your site.
If you’re going to use this strategy, here are a few tips:

• * Encourage clicks with a catchy headlin
• * Describe (or even transcribe!) the video to create keyword-rich blog content
• * Include a call-to-action asking viewers to subscribe to your YouTube channel
• * Add the video to a YouTube playlist using relevant keywords

4. Become a guest contributor

Guest blogging showcases your knowledge by providing great content to audiences across your niche. You can embed YouTube videos to support the contribution or mention your YouTube channel in the author bio.